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Here's how it works:

Step 1. Pick a text from a friend—could be an inside joke, a thought-provoking question, or just something that's extremely *them.*

Step 2. Choose either a sweatshirt or a T-shirt and a thread color you think pairs best.

Voilà! That's it.

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Got it. And who's actually doing the embroidery?

That would be me, Chantal Strasburger, an Austin, Texas native who’s back home after five years in Brooklyn and a year in the UK (where RR was founded, hence the “”). Having worked for Nylon Magazine, Teen Vogue, and Sweet (a joint venture between Snapchat and Hearst), I now spend my days cropping thrifted tops and sewing matching scrunchies, making sculptures and ceramics, and stitching Read Receipts by hand—so say a prayer for my fingers next time you max out on the character limit.